My Production Process

Defining the brief

Every project begins with an initial kick-off call. Allowing us to discuss your brief, your goals and the deliverables required for the project. Working together to find the best solution for your needs

Choosing a direction

Following the kick-off call, I'll produce a Project Proposal document. Outlining the project plan and its milestones. As well as identifying the full scope of work and the agreed deliverables

Developing the look

The next stage in the project will be developing the final "look and feel" of the work before moving ahead with production. Allowing us to establish an aesthetic that is in line with your brand. As well as delivering some early-stage technical illustrations or renders that you can use in your marketing channels

Laying the foundation

Once the project aesthetic has been established. We'll move on to laying a foundation for the rest of the animation to be built upon. Creating a storyboard and animatic that establish the timings of piece. And identifying how key information will be shown on screen once everything is in motion

Bringing it to life

After the animatic is approved. We'll move on to the real animation work and bring everything to life in detail. Ensuring that the mechanical movements of components are physically correct. That camera moves are smooth and coherent. And that key concepts are communicated clearly on-screen

Driving the message

This stage involves the addition of animated 2D graphics and text, which are used to enhance the content messaging and integrate your branding. Ensuring all elements adhere to your brand guidelines and presentation style

Adding physics

The accurate simulation of particles, fluids and other complex effects can be critical to the understanding of many products. I use advanced VFX software to simulate these processes efficiently, without the high time and compute costs of traditional engineering simulation software

Making it look good

Once the animation and simulation work has been signed off, I'll move on to making everything look beautiful. Lighting your products with maximum appeal, rendering the required passes and compositing everything together into the final visuals that will be seen on screen

Bringing it all together

The last step before final delivery. This stage is all about making sure the visuals, music and sound come together harmoniously. Ensuring that the audio is mixed and levelled professionally and that any voiceover is clear and understandable

Getting your deliverables

Job done! It's time for you to receive the finished deliverables! I'll supply everything in the agreed formats and we'll arrange a final call to ensure you're 100% satisfied with the end results, before you sign everything off